Jaffurs Winery is a celebrated boutique producer based in Santa Barbara, specializing in Rhône varietals that reflect purity, balance, and a deep sense of place. Founded in 1994 by Craig Jaffurs, the winery quickly earned a reputation for crafting exceptional Syrah, Grenache, and Viognier—wines that showcase the unique terroir of California’s Central Coast. Today, under the leadership of winemaker Stephen Searle, Jaffurs remains dedicated to small-lot, handcrafted wines made with native fermentation and minimal intervention, offering vibrant expressions of vineyard and vintage. Their wines are elegant yet powerful, with structure and finesse that have earned them critical acclaim and a loyal following.

In addition to their flagship Jaffurs label, the winery has expanded its vision with two exciting sister labels: Upslope and State Street Wines by Jaffurs. Upslope is a reserve-tier project focusing on the best barrels from exceptional vintages, showcasing the pinnacle of their Syrah program with depth, ageability, and complexity. State Street Wines offers a fresh, accessible take on everyday enjoyment—highlighting varietals like Rosé of Pinot Noir and other crowd-pleasing selections meant for casual sipping and pairing. Together, these labels represent the full range of Jaffurs’ winemaking philosophy, from serious cellar-worthy bottles to joyful wines made for sharing.